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ECONOMIC DEVELOPMENT PODCASTS

Complement your marketing portfolio with long-form content that busy people will actually consume.

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THE ULTIMATE DEEP-DIVE FORMAT

Business leaders, residents, and stakeholders who won't read an article or show up to an event will listen to a podcast episode while they're stuck in traffic or squeezing in a workout.

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Reach investors

72% of C-level executives and managers listen to business podcasts weekly, for an average of 28 minutes per episode. Leads that come in through a podcast convert 45% better than through other content channels. Source: Searchlab.

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Engage partners

Strengthen your relationships with local business leaders, stakeholders, and/or members by inviting them on your podcast. They appreciate the opportunity to tell their story while you gather invaluable intel and build rapport.

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Build your brand

Using neuroscience, the BBC found that the lower cognitive load of audio elevates engagement, emotional intensity, and long-term memory. Brand mentions saw lifts in awareness, brand consideration, and brand favorability compared to surrounding content.

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Fill your feeds

Every episode generates a ton of raw content that can be repurposed into social posts, short-form video, testimonials, blog articles, and case studies. Podcasts also signal trustworthiness and quality to LLMs, making them great for AEO and traditional SEO.

CLIENTS AND PARTNERS

Browse our portfolio to learn why these organizations chose us and to hear the episodes we produced for them.

 

ABOUT US

Storied Places is led by Michelle Samson, a broadcaster turned economic developer who found her calling in combining the two.

Her credentials include Ec.D. certification, a master's degree in Local Economic Development, and certificates in Media Arts and Business Communications.

Her podcasts have been recognized with IEDC, EDAC, EDCO and MarCom awards.

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SERVICES

Storied Places Media produces professional podcasts for economic development organizations.

Producer services

Let us handle the technical parts of podcasting like editing, audio cleanup, distribution to listening platforms, and project management so that your host can focus on content, relationship-building, and whatever else they’d rather be doing.

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Marketing support

Get your podcast into the right hands with collateral that's tailored to your target audience and leverages the unique conventions of podcast promotion. We can write copy, create video clips, and even optimize your YouTube channel.

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Coaching and training

If DIY is more your style, we can help you get it right. Let us show you the basics of starting a podcast, coach you toward better storytelling, help you reach your audience, troubleshoot problems, and more.