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ECONOMIC DEVELOPMENT PODCASTS

All inclusive packages and hourly production services by a former broadcaster and economic developer.

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SERVICES

Storied Places Media produces professional podcasts for economic development organizations.

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All inclusive packages

We handle hosting, interviewing, editing, distribution on all major podcast listening platforms, and advise on strategy and promotion. Priced by the episode so that the cost and time commitment is defined.

Producer services

Already have a host? Let us handle the technical side of podcasting like editing, audio cleanup, remote recording, and hosting and distribution to listening platforms.

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Coaching and training

If DIY is more your style, we can help you get it right. Let us show you the basics of starting a podcast, troubleshoot problems, coach you toward better storytelling, and more.

WHY PODCASTS?

It's long-form content that busy people will actually consume.

Busy business leaders, residents, and stakeholders who won't read a whole article will listen to a long podcast episode while they're stuck in traffic, squeezing in a run, or folding that dreaded mountain of laundry.

This is what makes podcasts the ultimate deep-dive format for economic development organizations.

Still not convinced?

Here are more reasons why podcasting is powerful.

Reach corporate executives

Executives who listen to podcasts listen a LOT: 83% are weekly listeners and 29% listen to 5+ hours per week.

They'd rather be informed than entertained by podcasts, gravitating towards News, Society & Culture, Business, Education, and Technology.

Source: Signal Hill Insights

Improve brand awareness

The BBC used neuroscience to show that audio podcast listeners are more engaged and receptive to brand messages due to the format's intimate and conversational nature. 

Organizations with branded podcasts saw:
  • 89% higher awareness
  • 57% higher brand consideration
  • 12% higher memory encoding than other forms of content

Source: BBC Global News

Strengthen stakeholder engagement

Do you have important local leaders or stakeholders who are hard to engage? Invite them on your podcast. They'll appreciate the publicity and opportunity to tell their story while you collect invaluable intel.

ABOUT US

Storied Places is led by Michelle Samson, a broadcaster turned economic developer who found her calling in combining the two.

Storied Places is led by Michelle Samson, a broadcaster turned economic developer who found her calling in combining the two.

Her credentials include Ec.D. certification, a master's degree in Local Economic Development, and certificates in Media Arts and Business Communications.

Her podcasts have been recognized with IEDC, EDAC, EDCO and MarCom awards.

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CLIENTS

Visit the Clients page to learn why they got a podcast and to hear the episodes we produced for them.